Career Profile and Objective
For 38 years I’ve held high profile, challenging positions, working in a variety of media, producing remarkable results under intense pressure and winning awards.
As a journalist and editor I deliver on time and on budget. I am analytical with strong creative, problem solving skills and marketing savvy – the go-to guy who gets the job done.
As a media strategist I develop holistic approaches to communications, identifying and using the key strength of a vehicle, be it print, video, Web, text, social or mainstream.
I specialize in crises communications, media training, research and targeting media to advance the client’s position..
I work both directly with clients and with agencies to supplement their in house expertise.
Pitbull Media – 2004 – present
As a journalist I write for a wide variety of publications including the Reader’s Digest, the Toronto Star, the Law Times, the Globe and Mail, Daily Commercial News, Backbone magazine, Zoomer, the Bottom Line and many others.
As a media consultant I provide services such as research, writing, backgrounders, website content, annual reports, press releases, pitching, media training, crisis communication and advocacy communications.
Centennial College Communication Arts – 2004 – 2005
I taught part time at the Carlaw Campus in the post-graduate Online Writing and Information Design Program, and was a faculty advisor with the Journalism program.
Air Miles Reward Program – Sr Editorial Manager 2001 – 2004
I joined this category-leading marketing giant as part of the re-launch team at airmiles.ca, a successful e-business platform and CRM tool.
My mandate subsequently expanded to include editorial direction of the twice yearly Travel and More Magazine, direction of all other in-house copy and the creation of and managing of the French translation process and management of a small staff.
I worked with freelancers, agency and in-house writers to create, edit and manage content and to direct French translation for editorial content and direction of the bilingual airmiles.ca Web site and twice-yearly Travel and More magazine (circulation 4.6 million nationally in French and English).
Director of Web Operations fyitoronto.com/Canoe Inc. 2000 – 2001
I launched fyitoronto.com, the one-stop information site about Toronto, for Toronto. Hired, trained and supervised five staff; developed marketing strategies and built relationships within Quebecor New Media companies and other partners.
We went from Ground Zero to Live in three weeks which was a big challenge to organize and train team of data entry staff, online editors, develop content and set up workspace.
The Toronto Sun
Connect Editor and Associate Money Editor 1998 – 2000
As the lead columnist and editor of the Connect section, I tracked how technology impacted the way we work, rest and play. I assigned stories, photos, illustrations and oversaw the layout for a weekly and also a colour monthly pull-out. I was also responsible for Sun’s Money (business) section overseeing day to day operations and managing and developing a staff of three highly skilled professionals.
Senior Writer 1990- 1998
Produced news stories, features, backgrounders, profiles, opinion and analysis.
Columnist/Feature Writer 1986 – 1990
Chief Police Reporter (1984 – 1986)
G.A. Reporter-Photographer (1979 – 1984)
The Mirror Newspapers, North York
1977 – 1978
The Peterborough Examiner
Other media experience
I appeared many times on TV as part of the Sun’s involvement with CP24, providing live commentary from the newsroom on a variety of technology or business issues.
I also guested on television talk shows and was a regular contributor/host for Tomorrow.Today a technology TV interstitial spot running on CTV.
Covered the Euro96 soccer championships on a freelance basis for for two Toronto radio stations, TALK640 and CFTR. Also did a two-minute spot on TALK640 six days a week wrapping up events in and around the GTA to promote the fyitoronto.com web site.
Occasionally, as a contributor to Reader’s Digest I provide on-air discussions for phone-in shows across Canada relating to articles I have written.
I work in WordPress, Joomla!, (open source web building tool and CMS) Fat Wire, Adobe In Design, Quark Express, Final Cut Pro and Pinnacle Studio 14, Adobe Photoshop CS3, HTML and Microsoft Office suite including Word, Excel, Powerpoint, Outlook.
Education and Personal Development
Canadian Film Centre New Media Programme 2004
The Habitat Interactive Arts and Entertainment Programme is a prestigious five-month, post-graduate level course developing leaders and creative talent for the emerging New Media Industry. The curriculum encompasses high level study of leadership, the creative collaborative process, art, computer science, electronics and narrative theory as they apply to Interactive media such as computer games, web design, installations and mobile telephony.
University of Western Ontario 1985
Law for Journalists.
Centennial College 1973-1977
Winner Metro Toronto Police Association, Feature Writing
Winner Jamie Westcott Award, Crime Reporting
Winner Metro Toronto Police Association, Spot News
Winner Metro Ambulance Services, Spot News
Runner up, Metro Ambulance Services, Spot News
Runner up, Metro Ambulance Services, Spot News Photo
Winner Metro Toronto Police Association Spot News
Other Skills and Interests
I speak and write passable Spanish and French, shoot digial video and stills, I am both Mac and PC literate, I can handle a budget, read a balance sheet, design, build, repair or renovate almost anything from a house to a car.
I co-ran a retail business, play soccer fanatically, ski and scuba dive, cook and play a thunderous bass guitar in an R&B band.
All of which means, I’m a well-traveled, seasoned, hands-on, sleeves up, extroverted, performance-driven adrenaline junkie who isn’t afraid to try anything.
While I grab life with two hands and jump in with both feet I’m also team player who’d take a bullet or do whatever else it required to meet our joint goals.
I don’t play petty politics. I get to the point and move on. I can lead as well as I follow but I perform best when I’m burdened with responsibility.