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What’s with the name: Pitbull Media? Aren’t Pitbulls vicious, fighting dogs, banned in Ontario? Why would you associate yourself with something so disgusting?

I called my business Pitbull Media in 2001 when I first found myself freelancing for a living.

There were several reasons:

1) I had toyed with the idea of Bulldog Communications as a name long before I became self-employed.

2) I liked the idea of tenacity and loyalty, both attributes strong in most dogs, but especially bulldogs and Staffordshire Terriers.

3) As a street reporter I had a reputation for dogged determination and stubbornness, both great traits in any journalist.

4) I’m a dog guy .

5) I tell people that dealing with the Media is like herding Pit Bulls. Some days it goes great; Some days you get bit.

6) I owned a pitbull. Her name was Rusty. We didn’t start out to get a pitbull. We simply went to the Toronto Humane Society in October 1999 to get a dog.  Now, I’d had three German shepherds and they were great dogs. But the last one, Bear, was so big and so hairy at 100 lbs I was ready for a mid-size dog and a short-hair breed.

We found this little bag of wrinkles and fell in love. I swear I thought she was a shar-pei mix for a while. They told us she was an American Staffordshire Terrier and I believed them.

Then, we started getting stopped in the street while walking her or driving in the car. “Great looking red nose,” some white trash scuzball would say. “D’ja wanna breed her?”

Despite protestations – and explanations that as part of getting a dog from the pound they’re spayed – they insisted we had a pitbull. A Google of “Texas Red Nose” or “Red Devil” turned up pictures of my dog. Okay, she’s a pitbull, but I’ve never had a more loyal, tenacious, loving pet, nor have I had a dog with such a great personality and the ability to vocalize.

7) Vicious? Get over it. Ban the Deed Not the Breed.

What is Pitbull Media. Do you actually have employees?

No, Pitbull Media is an idea.

We’re as big or small as the job requires.

But we have produced jobs requiring designers, artists, editors, writers and more. See what we offer.

The beauty of Pitbull Media is that it’s a virtual company. It means that I, as the producer, can pull together a team of freelancers from a variety of disciplines regardless of how big or small the job is.

In the 30 plus years I’ve worked in media, I know still and video camera folks, voice over specialists, editors, web developers, artists, writers and even the odd marketer.

But most of what I do is simply me working on my own as a freelance journalist.

Your stuff is all over the place. What exactly do you write about? Why don’t you concentrate on one subject and forget the rest?

Hmmm, couple of reasons. Money and ADHD.

I get bored writing about one thing all the time. I have diverse interests and that’s reflected in the subjects I write about. And I’ve also learned diversity equals survival in this game. If all I did was technology, after the crash of 2008 when things really dried up, I would have ended up at as a greeter at Wal-Mart just to make ends meet.

Making a living as a freelancer in Canada is tough. It’s feast or famine. During slow times I work out towards the fringes of my core expertise, trying to develop new clients.

When do you update your content?

As soon as the story I’ve sold is published, I try to put it up on the site. Sometimes I’ve written and filed the story months before it gets published. In fairness to the client who has first print rights and electronic rights I can’t put my work up before they do and thus steal the thunder, so to speak.

Incidentally, if you want to use my work, you need to talk to me about licensing fees. My work is intellectual property.

Didn’t answer your question? Email me.